Fried Chicken Restaurant Hillcrest


501 University Ave, San Diego, CA 92103


Free Delivery | Order Pick up online


11:30am – 11:30pm

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Happy Hour 30% OFF
Day time 3:30am – 5:30pm
Night Time 9:30pm- 11:30pm


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Natural Style Chicken Hillcrest goes Korean fried
Rotisserie chicken is out, double-fried chicken is in

By Ian Anderson, July 9, 2019, SAN DIEGO READER

natural chicken fried
Half a Korean double-fried chicken


Late last year, news spread that longstanding Point Loma rotisserie chicken joint, Natural Style Chicken, was opening a second location on a busy corner of Hillcrest. The new space boasts a larger kitchen than the original spot, so the menu had expanded to include a few new items, including a small assortment of Korean dishes, courtesy of the shop’s owner, Inho Choi.

However, when I stopped in this week, I discovered a significant change: rotisserie chicken is no longer being served. Instead, the eatery has started transitioning into a Korean restaurant. As to the chicken mentioned in its name? Now it refers to Korean style double deep fried chicken.

When I asked Choi why the switch, he seemed amused by the question. In addition to the larger kitchen allowing room for the change, he offered a simple answer: “Well, I’m Korean.”

natural chicken wing
Finger naps to keep ’em clean while eating glazed fried chicken wings

Though I felt a brief flash of disappointment I would not have the anticipated rotisserie chicken lunch, I quickly got over it. We’ve got a few good Korean restaurants in San Diego, but the cuisine’s woefully underrepresented south of interstate 8, particularly within the downtown/uptown area. Yet, here I sat in Hillcrest, deliberating over dishes of galbi (short rib), bulgogi (braised beef), and vegan japchae noodles.

hillcrest restaurant for Yummy Food
An old Hillcrest sushi bar is now serving Korean food.

Besides, it’s hard to quibble with this Korean fried chicken. For $25, a whole chicken is chopped into small pieces and double fried; for $15 you can order a half chicken. It’s served either with a simple salt and pepper seasoning, or glazed with spicy-sweet Korean hot sauce, either with a side of ranch for dipping. It’s served with a pair of finger naps: two-finger plastic gloves that you can place over thumb and forefinger to keep them clean while holding a piece of chicken.


Not that there’s much grease. I got a half order of salt and pepper chicken, and the impossibly crisp and light batter proved less messy than the Southern fried tradition. It sounds rather pedestrian, but to be honest, the colonel can keep his secret blend of herbs and spices: salt and pepper fried chicken can be unbelievably satisfying, even without the ranch.

That said, part of the allure of Korean-style fried chicken is that the double-fried batter remains crisp, even when you douse it in sticky glaze. Even a $10 order of wings with the spicy glaze held up. With draught beer and soju cocktails on the menu, the shift to Korean food makes this a great happy hour spot going forward.
hillcrest best restaurant

Other Korean items include spicy pork bulgogi and chicken kalbi, but Choi says future additions will include expanded fried chicken options (including tenders) and the likes of tteokbokki, spicy Korean rice cakes.

The Point Loma location of Natural Style Chicken will continue to serve the rotisserie chicken that’s earned it fans over the past four decades.

Did You Say Fried Chicken?

Planning a hang out with friends and looking for Restaurant near Hillcrest? Natural Style Chicken is the prominent Korean restaurant in Hillcrest that takes care of all what you crave for. We have everything that you need for a perfect hang out. In fact, our high-class services make our restaurant one of the amazing Places to eat in Hillcrest.

Try our great collection of fried chicken and experience a Korean style dining with us. We strive to serve great ambiance to our potential customers, who are looking for Fried Chicken restaurant in Hillcrest.

You can now order food online in Hillcrest and have a bit of your all-time favorite fried chicken at your convenience with us. We also serve to those, looking for the amazing Beer restaurant in Hillcrest. With a high standard of quality chicken, we are known throughout the Hillcrest for Fried Chicken.

Craving for more? Visit our restaurant or just give us a call to place your order now!